Jill Chasson Educates Business Journal Readers on Employee Communications Strategies Surrounding Federal Vaccine Mandates

Faulty employee communications approaches ― even when well intentioned ― can lead to negativity and turnover in the workplace. To help employers navigate potentially turbulent waters surrounding COVID vaccine mandates, Jill Chasson teamed up with Aker Ink PR & Marketing CEO Andrea Aker to co-author an article for the Phoenix Business Journal about how to effectively talk with employees about federal vaccine mandates. To promote acceptance and mitigate fallout, contentious issues like the vaccine mandates need to be communicated to employees with additional care. No matter which side of the aisle one personally falls on, the reality is that mandates are here, and businesses face stiff penalties for noncompliance. Combining their legal and communications expertise, Jill and Andrea detail an approach rooted in education, empathy, and...

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